BRANDS LIST

  1. Beyond Limits Consulting

  2. Caffe Cocina

  3. Mossback 

  4. Peninsula Credit Union

  5. Visit Poulsbo : Shot for content: Nordiska, NW Land and Sea, WesternRed Brewing, Sluy's

  6. Fusion Creative Works

  7. Sully's Bistro and Bar

  8. Leading Edge (event in Mukilteo)

  9. Vibe Co works

  10. Food Automation

  11. Suquamish Seafoods

  12. Thrive Yoga Manette

  13. Beacon Small Batch & A. Soiree events (all under Amanda Berridge who styles food for me)

  14. Visit Kitsap Peninsula

  15. Quadrant Homes

  16. Fairwinds Handmade

  17. White Lotus Farm and Inn

  18. Jenny on the Spot

  19. Bailey's Premier Services (aviation contractor. did head shots for article on CEO)

  20. Lady Box

  21. Argensal (content only)

  22. Ludwig's Bakery (social account only)

  23. Via Rosa (Content only)

  24. Peninsula Pies (Content only)

  25. Rainy Daze (Content only)

  26. Aviator Coffee (Content only)

  27. Silver City Brewery (Content only)

  28. Chocmo (Content only)

  29. Poulsbo Chamber of commerce (contributed in 2018, also now on the board of directors)

NEXT STEPS | AUGUST ‘20

✔️ update Linktr.ee

✔️ blog publication design! (THE LAZY SUSAN)

- email template for mail chimp

✔️ insta Story highlight templates

- pinterest designs

- educational pdf for clients to " maximize" their content with the visuals produced. Eventually I'd love to have a cohesive set of proposals etc but that's less important. 

✔️ business cards

- stickers

✔️ finish home page

✔️ finish “about me”

- Educational page

- Visit Poulsbo page

- Crosspost / Brand + Edu with Connect + Home

Brand page IDEAS:

1)Headshots only - example

2)A Branding Shoot example. 

3)Branding + Headshots - example: Caffe Cocina, Lady Box, etc 


BUSINESS CARD DESIGNS


HEADERS

Email, Facebook Covers, etc


LOGOS


TESTIMONIALS

Hiring Brittany Kelley Photography for Caffe Cocina’s visual content was one of the best decisions we made. We had a goal to create a seamless visual stream of content that was on brand and highly attractive to both existing clientele and prospect client markets. There’s so much that goes into imaging that we quickly realized if we were going to accomplish a professional appearance, we needed a professional. 

Brittany accomplished this goal with ease, hitting every mark and knocking it completely out of the park. It was an instantaneous elevation in how we were doing things and people noticed, like a lot of people noticed. From the very first photo that was shared We started hearing, “I saw this photo and I literally drove across town to get it.” From social media suggestions and tactics for web presence and getting the point across, to brainstorming product shoots. Her eye for perfect lighting and placement is nothing short of jaw-dropping. If you’re nervous about selecting the right photographer for your business, good. You should be. Hire Brittany Kelley Photography and watch your worries disappear faster than the shutter on her lenses.

Caffe Cocina Coffee Roasting Co. recommends BKP for all of your visual needs without question. There’s more to BKP than having her produce beautiful content. Yes, that’s the objective, but Brittany is a joy to work with. She’s quick, clean, and beyond professional. The follow-through on deadlines and the ability to get the job done, no matter what is exemplary. When people are having a conversation or asking for a recommendation on a photographer or content curator I can’t say her name fast enough.”
— Eric Mahler, Owner | Caffe Cocina

Brittany Kelley’s photography skills are phenomenal! She photographed products for my subscription box as well as the box itself. With a few props and minimal direction on styling she hit the mark! She really understood my brand and style and that resonated in the photos she took. I use the photos on my website, social media content, advertising, and other marketing materials. 

Brittany also took my headshots. She was so great at helping me feel comfortable and ensured that I looked polished in my photos. I was so thrilled about my new headshots that I immediately updated all my profile photos and even used them for a newspaper interview. I have been the happiest with Brittany out of all the photogs I’ve ever worked with. 
— Aljolynn Sperber, Owner | Lady Box

“Working with Brittany feels like a very natural collaboration.  During a shoot I can just do what I do, and rely on her intuition and skills to catch the moment, the aesthetic, and the feeling of the project.  She works with a professional confidence that looks like ease, but her results are obviously the product of a diligent & able craftsperson.  I particularly enjoy her ability to capture the quiet moments; the small details and splashes of color which would normally go unnoticed, but when highlighted carry a stronger sense of space and time than any staged scene possibly could.  She takes picture real good.”
— John Delp, Chef/Owner | Mossback Cafe

NEXT STEPS | JUNE ‘20

✔️ Share full res “fave” images to include on website

✔️ Share squarespace login

✔️ Create list of past/current clients and any “threads” or connections that they have with any of your other clients. Example, Restaurant/Chef buys ingredients / item from local farmer


IDEAS

  • Use BK images for Love Kitsap articles. Who can we write about all her restaurant connections?

  • Is there a Mossback Cookbook?

  • Share/Collab on recipes from food photography?

  • How many stories can we tell right now? How many connections are there between current clients? Look for the connective tissue

  • IG highlight for each client

  • Behind the scenes footage?

OVER ARCHING THEME: COMMUNITY. FOOD CREATES COMMUNITY. EATING CREATES COMMUNITY. BK LOVES COMMUNITY. COMMUNITY CARES FOR EACH OTHER. COMMUNITY NURTURES ONE ANOTHER. COMMUNITY CREATES THREADS OF LOVE. FOOD = LOVE = COMMUNITY

 GO! REBRAND

* The old logo - thin lines, thin logo *

THE NEW LOGO IS: BOLD
- you can see it from across the room easily
- the call to action is simple
- it’s universal
- it’s declarative
- it’s not only a declaration, it’s an invitation to live a life that is generous and full of adventure
- it’s based on scripture (Matthew 28:19)
- it’s a word every person/culture can identify with
- we are always going…on a date, on an adventure, on the mission.
- it’s a one-word call to adventure
- Shakespeare said: “brevity is the soul of wit” = simple is good
- it’s short and sweet - it conveys the same sentiment as ‘Go on the Mission’ but shorter and more emphatic
- it’s the perfect amount of letters
- it’s a two letter, one word sentence

Using GO! refines the brand message and brand promise into something more simplistic and powerful, embodying your core values.

The exclamation is important.
Exclamations are for action
Exclamations evoke adventure and boldness
Exclamations evoke courage, not meekness
Exclamations are full of JOY, FAITH and HAPPINESS
Exclamations almost always denote excitement, urgency, and activity
Exclamations are easy to understand even if English isn’t your first language
Exclamations translate across all nations

Regardless of your economic status, age, etc, we’ve all been told to go. Sometimes it means go next door and sometimes it means go around the world (It’s not called ‘I went on a mission once’…haha)

Matthew 28:19 "Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything that I have commanded you. And remember, I am with you always, to the end of the age".

KEY MESSAGES

  • STRENGTHEN. UNITE. EMPOWER.

  • Your support has unsurpassed impact in our community!

  • What can we do in one day?

  • Invest In Your Community!

  • Give where your heart is

  • I Give Local

BEST PEER TO PEER PRACTICES

  1. Mark yourself ‘BUSY’ on April 11th and plan to engage with the Great Give

  2. Set a fundraising GOAL

  3. Create a list of names/emails/phone numbers to contact

  4. What do you need from Polaris to help you be successful?

SAMPLE CALENDAR

Mar 7th | Deadline to submit your information to Sarah/Josh for your campaign page

Mar 11th | Start communications with a ‘Save the Date’ and request fundraising commitments

Mar 31st | Send a reminder re: Early Giving starting April 1st (No Joke)

Apr 9 | Send a reminder - Giving Tuesday is 2 days away!

April 11 | Don’t forget to give TODAY

April 11 | Monitor who has given, shout them out with a thank you! Check in towards the end of the day with anyone who has said they will give but hasn’t . Giving ends at 11:59pm

Watch our facebook page for KGG posts you can share

SAMPLE TEXT IDEAS


• Join [Our organization] for the Kitsap Great Give, a 24-hour online giving event! We wish all nonprofits
across our region much success on Tuesday, April 11th! #KitsapGreatGive #wearekitsap #donate
#community
• Mark your calendars for April 11, 2023 – we’re participating in the Kitsap Great Give, a 24-hour online
giving event for charities, and we’d love your support! www.kitsapgreatgive.org #KitsapGreatGive
#givingback #philanthropy
• Please share – help us unite our community in a powerful day of giving on April 11, 2023! #bethechange
• The #KitsapGreatGive is just X days away! Help us by sharing this status and pledging your support for
[ORGANIZATION’S NAME] on April 11th! www.kitsapgreatgive.org
• Today is the Kitsap Great Give! Donations made to us through www.kitsapgreatgive.org will be boosted
thanks to Kitsap Great Give sponsors. Make a donation, share with your friends, and be a part of our
community’s biggest day of giving. Make your gift online today! #makeadifference #giveback
• Can you help us get to our goal of $XX? Go to www.kitsapgreatgive.org and make a difference.
#KitsapGreatGive
• On April 11, donate to the nonprofits that mean the most to you. Visit www.kitsapgreatgive.org and give
where you live! #KitsapGreatGive #igivelocal #bethechange
• A little goes a long way! Help [ORGANIZATION’S TWITTER HANDLE] on April 11 for the Kitsap Great Give!
Go to www.kitsapgreatgive.org #KitsapGreatGive #giveback #donate
• Give $XX via [use URL shortener to link to your donation page] and @KitsapCommunityFoundation
#KitsapGreatGive boosts your donation today only.
• You did it Kitsap! [NUMBER OF DONORS] gave over [TOTAL DONATION AMOUNT] in only 24 hours!
#KitsapGreatGive
• Thanks to everyone for contributing to Kitsap Great Give! We raised over [TOTAL DONATION AMOUNT]
for [NUMBER OF NONPROFITS] in our community! #KitsapGreatGive #wearekitsap #community
• We have been receiving gifts of all sizes all day – keep em’ coming! Remember, everything counts.
Visit www.kitsapgreatgive.org to donate. #donate #wearekitsap
• Thank you, everyone, for being a part of Kitsap Great Give. We are in awe of your generosity. Thanks to
you we raised [TOTAL DONATION AMOUNT] for [NUMBER OF NONPROFITS] in our community!
• Now that Kitsap Great Give has come to a close, we must express our appreciation to all participants,
near and far. Kudos to our amazing nonprofit partners and the thousands of generous donors who
donated. 24 hours, [NUMBER OF NONPROFITS] and [TOTAL DONATION AMOUNT]. You did it! Thank you
from the bottom of our hearts! #love #KitsapGreatGive

• Here are three simple ways you can help during the Kitsap Great Give:
1) Pledge to give, 2) Spread the word, 3) Make a gift on April 11 through KitsapGreatGive.org!

Join [Tag our organization] for the Kitsap Great Give, a 24-hour online giving event! We wish all nonprofits
across our region much success on Tuesday, April 11th!

SAMPLE EMAIL OR LETTER

Subject: Maximize your gift! Every dollar goes further on April 11th.
Dear (insert name),
On April 11, 2023, from Midnight to 11:59 pm, our nonprofit is participating in the Kitsap Great Give. Your
donation will be boosted further if you donate to our organization through www.kitsapgreatgive.org. The
Kitsap Community Foundation and Presenting Partner United Way of Kitsap County are sponsoring this
event. Our organization will benefit from bonus funds available for participating organizations. We hope
you will consider supporting us on April 11th!
Your donation will go a long way in helping us [insert value proposition]. Plus, gifts given that day will receive
a portion of the bonus funds - your donation of $100 could grow to $110 or more!
Sincerely, Your Name

SAMPLE NEWSLETTER OR E-BLAST

• We’re thrilled to announce the Kitsap Great Give, a day of local giving that will be held here in Kitsap
County on April 11, 2023. A partnership between Kitsap Community Foundation, United Way of Kitsap,
local nonprofits, and donors in our community will come together to raise significant funds for local
needs—all on a single day.
• This is a big, bold opportunity for our community. We’re joining more than 350 nonprofits across the
county to raise millions of dollars for the greater good.
• We’re partnering with area nonprofits, businesses, and community members to raise funds for local
needs. Our giving website makes it easy, safe and fun to give to organizations already doing essential
work in our community.
• Here are three simple ways you can help:
• Pledge to give
• Spread the word
• Make a gift on April 11
• Contact us for more information, or visit our giving website at www.URL.com. We’d love to talk about
how you can get involved.

USE THESE HASHTAGS

 #KitsapGreatGive #polaristheater

THANK YOU’S

Encourage your supporters to share information about the Kitsap Great Give with friends. Tag supporters using social media by thanking them for their donation.

Thank you, everyone, for being a part of Kitsap Great Give. We are in awe of your generosity. Thanks to
you we raised [TOTAL DONATION AMOUNT] for [NUMBER OF NONPROFITS] in our community!


Thanks @JohnDoe for supporting [OUR ORGANIZATION] during the Kitsap Great Give! We appreciate you!

THE DAY AFTER

Be sure to follow up after the Kitsap Great Give ends. Remember to thank our Kitsap Great Give sponsors and acknowledge them.

Thank your supporters and donors on social media AND by letter or email.
The Mightycause platform will send receipts to all donors.

NOTE: Year End donations are also sent via Mightycause

FOLLOW-UP & ASSESSMENT

Handle the follow-up just like you did the event. Know what you want to get out of it, plan how you will do
it, assign roles, and follow through.
What do you want to learn from the follow-up?
Will you be doing surveys? (Remember there is a big survey contest for donors that the Kitsap
Community Foundation will send out)
Get your personalized donor information spreadsheet from us so you can contact those
donors!
Assign people to take responsibility for follow-up. Having a board member get involved in this a great
way to make a connection and show your donors how important they are!
• Who will be in charge of reporting results to supporters and donors in annual reports
and newsletters?
• Who will be in charge of sending any special mini e-blast reports and thank-yous
via email?
• Who will be in charge of uploading pics and facts to your website?
• Who will be calling and handwriting notes to donors that gave larger amounts?
• Who will be posting celebratory social media posts?
Be sure to select nice handwritten thank you cards for donors that gave more than $100.
Have board members in place to personally call and thank donors that gave more than $500.
Have a blog post outline pre-written so you can flesh in the details and get something up in a week or
two after the event.

TO-DO

  • Add KGG to the Polaris Reader Board

  • Add KGG to the Website

  • Schedule KGG announcements to Social Media

  • Create a Peer-to-Peer page for each of our Board Members

  • Send a calendar invite to our email database

KITSAP RESCUE MISSION CREATIVES

helpful links


THE KRM BRAND

LOGOS + ICON

KRM ICON: Use the icon for email signature or anywhere ‘Kitsap Rescue Mission’ is already on display so as not to appear redundant. The icon is what people will become familiar with as we continue to use it more often. Just like the red bullseye in the Target brand, we want the community to recognize this icon even when we aren’t spelling out ‘ Kitsap Rescue Mission’.

KRM LOGO (1+2): Use these logos for all things marketing - newsletters, envelopes, letterhead, there is no end to its use! There are two options simply for ease of formatting. The variations give you the ability to ensure the KRM logo is always looking its best.

*Note: These elements are only for use with a white background. See designs below if you are using a navy background (alternate color option).

**Need to download these designs? Simply click on the design you need to download or save to your computer.

ADDITIONAL BRAND ELEMENTS

KRM HEADER (For Print + Email, Newsletter, etc)

KRM FOOTER (For Print - Newsletter, etc)

ADDITIONAL BRAND ELEMENTS: These additional elements are formatted for a specific purpose and should be used accordingly. Any time there is a need for a new element, please do not hesitate to reach out and ask!

*These elements are only for use with a white background. See designs below if you are using a navy background (alternate color option).

**Need to download these designs? Simply click on the design you need to download or save to your computer.


FONTS

  • Main Font for ‘KRM’ and body text: Montserrat - ‘Regular’ weight - use of all other weights as needed - italic, bold, etc - is approved.

  • Fancy Font for tag line ‘The way home’, signatures, event titles, etc: Apricots

COLORS

In addition to white, we use these colors when sharing the visual story of KRM. Each color has an assigned HEX# that you can copy below when you’re editing your document colors. The top three rows are your ‘main’ colors, with the first color being the preferred font color. The bottom three colors are your ‘accent’ colors and these are used more sparingly for buttons, etc to give a little pop of color.


STORYTELLING

Social Schedule - ideally we’d like to post a few times each week.

  • Weekly | Staff bio/post

  • Weekly | Scripture / engages with what the staff is learning / focusing on

  • Bi-Weekly | about KRM

  • Bi-Weekly | Guest Story

  • Monthly | ‘Monthly Dashboard’ of Data/Shelter Info or Director Story

ECOSYSTEM: An ecosystem of content starts with a larger story that can then be paired down into smaller chunks of information, sharing a portion of the bigger picture but also an individual story in its own right. We will take letters, newsletters, emails, updates, etc, and piece them into smaller versions of the stories we want to tell so that they are easily consumable in the format in which they are posted. That way, everyone is hearing the same story (often more than once if they engage in multiple ways) but in a manner in which they are able to digest.

Below is a recent example of how we took one update and shared the story to Instagram in three parts: this story was important to tell as a whole, to include every word of the statement word-for-word. However, most social posts would be shorter, preferably saying the same things but with less detail.

YOUR PHOTO DATABASE


PROJECTS | Communication

Goal: Educate, celebrate, communicate. Sharing our story first before it’s told for us. This is a partial road map that can be used to answer FAQ’s, create short social posts, answer questions posed on social, educate the community and keep everyone on the same page.

This needs more of a build-out and input from the KRM team but it’s my first stab at the start of a multi-use tool to help KRM share the vision, next steps and answer community concerns. Let’s get ahead of the chatter!

Once we can establish what needs to be here, we can break this down into little ‘social snacks’ and create a ton of content with minimal effort. It can also serve as a tool when responding to comments found on social media pages, groups, etc.


COMMUNICATION BUCKETS: Using ‘buckets’ of information helps us keep our communication strategies on point. We decide what topics we want to continually speak to and then we filter our communication through the lens of these buckets, making sure we stay ‘on brand’ in not only our graphics and design, but also in our language. Above are some suggestions for bucket topics. ‘Information’ might also be another bucket we could use consistently - keeping the neighborhood informed, etc - if you feel there is enough interest or enough content to consistently speak to that, or we could include it with ‘Community Partners’ and expand that bucket to positive support within your neighborhood as well? Are there other topics we might add? Let’s discuss!



COMPLETED PROJECTS

✔️ CAMPAIGN | THE WAY HOME

Get to Know KRM Employees

Please spend time pondering each question sincerely, and when in doubt, more words are better than less (please don't use one-word answers)

Please write as many details as possible within your stories, we will edit or pair down to make it all fit so don’t worry about making it perfect!

Thank you for answering the questions below.

 

Please complete the form below

HELPFUL LINKS


MOVE ARTICLES | DKB

DKB Real Estate Articles + SEO

  • A quick guide to the __ areas of the Kitsap Peninsula

  • __ reasons to choose the kitsap peninsula

  • __ neighborhoods that are awesome for families

  • __ neigborhoods that are awesome for retirees

  • __ neighborhoods for active pet friendly lifestyle

  • Unique airbnb's for an adventureous staycation (or out of town guests) - thinking of No Cabbages Tree House, Olalla Retreat, and Greehouse at Coulter Farms, do you know of any others?

  • Choosing to buy in Port Orchard vs Poulsbo

  • Choosing to buy in Bainbridge vs Gig Harbor

  • Choosing to buy in Silverdale vs Bremerton

  • Discuss various neighborhoods in each area Manchester vs McCormick Woods, for example

  • Your top 3 Neighborhoods picks (in each city) for families

  • Top 7 School rankings and neighborhoods within walking distance

  • Walkability - is there an area/neighborhood that is walkable to ALL 3: an elementary, middle, and high?

RESEARCH: PAIGE SCHULTE

https://askpaigeschulte.squarespace.com/about-2


SEO: 

Bremerton real estate, 

Poulsbo real estate, 

Silverdale real estate, 

Port Orchard real estate, 

Kingston real estate, 

Bainbridge Island real estate, 

Gig Harbor real estate, 

Manette real estate, 

Bremerton homes for sale, 

Poulsbo homes for sale, 

Silverdale homes for sale, 

Port Orchard homes for sale, 

Kingston homes for sale, 

Bainbridge Island homes for sale, 

Gig Harbor homes for sale, 

Manette homes for sale, 

Bremerton real estate agent, 

Poulsbo real estate agent, 

Silverdale real estate agent, 

Port Orchard real estate agent, 

Kingston real estate agent, 

Bainbridge Island real estate agent, 

Gig Harbor real estate agent, 

Manette real estate agent, 

Kitsap real estate, 

Kitsap homes for sale, 

Kitsap real estate agent, 

best Kitsap real estate agent, best ... (all the other cities), 

how to buy a house, 

how to sell a house, 

waterfront real estate, 

Kitsap waterfront real estate, 

(all other cities) waterfront real estate, 

Kitsap luxury real estate, 

Bremerton luxury real estate


DKB FAVES

Debra KB Properties

Dolly Mama - Gig Harbor

Morso - Gig Harbor

The Greenhouse - Gig Harbor

Blue Agave - Gig Harbor

The Garden Room - Gig Harbor

Massimos - Purdy

Josephines - Port Orchard

Luxury Nails - Port Orchard

The Dock - Port Orchard

Puerto Vallarta - Port Orchard

Cosmos - Port Orchard

The Admiral Theatre - I’d really like to promote them as much as possible!

Axe & Arrow - Bremerton

Coffee Oasis - Bremerton

Abraham’s House Charity - Bremerton

Carey’s Jewelers - Bremerton

Tease Salon - Manette

La Fermata - Manette

Hound & Bottle - Manette

The Weekender - Manette

The Woodcraft Studio - Manette

The Boat Shed - Manette

Manette Saloon - Manette

Silver City Brewing - Silverdale

Bella Bella Cupcakes - Silverdale

Purpose Boutiques - Silverdale

Masa - Silverdale

Monica’s Bakery - Silverdale

Blush by Brenna - Silverdale

Kitsap Humane Society - Silverdale

Saltwater Vintage - Poulsbo

Red Plantation - Poulsbo

The Loft - Poulsbo

Burrata Bistro - Poulsbo

Sogno di Vino - Poulsbo

Sluys Bakery - Poulsbo

Flicka - Poulsbo

Salt House Mercantile - Bainbridge Island

Robin Callahan Designs - Bainbridge Island

Conservatory Coastal Home - Bainbridge Island

Covet - Bainbridge Island

Bainbridge Gardens

Bloedel Reserve - BI

Earth & Vine Wine Bar - BI

Doc’s Marina Grill - BI

Restaurant Marche - BI

Hitchcock’s - BI


LOVE KITSAP LOVES YOU!

THE MISSION: TO SUPPORT SMALL, LOCAL SHOPPING IN KITSAP COUNTY FOR VALENTINE’S DAY WHILE HAVING FUN AND GIVING GIFTS!

***SPONSORED BY MANETTEVIEW

NORTH Neighborhood: Winslow Bainbridge $125

  • $25 Mora Iced Creamery | FB 13K | YES!

  • $50 Bainbridge Island Museum of Art | FB 7k | YES

CENTRAL Neighborhood: Manette $200

  • $100 Hound + Bottle | FB 4K | YES

  • $75 The Weekender - wine + gifts | FB 1.1K | YES

  • $25 Saboteur Bakery | FB 4.8K | YES

SOUTH Neighborhood: Gig Harbor Waterfront $150

  • $50 Josephine’s | YES

  • $100 Bay Street Bistro | YES

  • $50 Heritage Distilling Co | FB 33K | YES!


LOVE KITSAP, LOVE CHRISTMAS

THE MISSION: TO MAKE SUPPORTING SMALL, LOCAL BUSINESSES IN KITSAP COUNTY VERY EASY DURING THE HOLIDAY SHOPPING SEASON.

BRAND__3K.png

PROMOTION MAP:

INSTAGRAM:

  • NOV 1 - DEC 24: ACTIVELY SHARE ANY/ALL SMALL BUSINESS INSTASTORIES RELATING TO HOLIDAY GIFT IDEAS

  • NOV 1 - BEGIN LAUNCHING SMALL BUSINESS SPOTLIGHTS/ARTICLES WITH THREE TILES FOR EACH BUSINESS

FACEBOOK:

  • NOV 1 - DEC 24: SHARE ALL SMALL BUSINESS STORIES RELATING TO HOLIDAY GIFT IDEAS

  • NOV 1 - BEGIN LAUNCHING SMALL BUSINESS SPOTLIGHTS/ARTICLES

  • AD CAMPAIGN | “EXPLORE THE KITSAP PENINSULA”

WEBSITE:

  • NOV 1 - LAUNCH ARTICLES WRITTEN ABOUT THE SMALL BUSINESSES PARTICIPATING IN OUR GIVEAWAY (Use the article Love/Live/Thrive elements in the future for suggestions on where to eat/drink and adventure - “Jessica from Sowing Ground loves Farmer Rosie”)

  • NOV 23? GIVEAWAY ANNOUNCEMENT - ANNOUNCE PARTNERS, ANNOUNCE HOW TO ENTER, ANNOUNCE END OF GIVEAWAY

  • Sign Up for the giveaway using Gleam

    • Via website with email (start email lists to use for monthly announcement emails in the future)

    • Via Instagram - “like” Love Kitsap + “like” other brands in the giveaway

    • Via Facebook - “like” Love Kitsap + “like” other brands in the giveaway

  • GIVEAWAY BOX #1 Kingston, Bainbridge + Poulsbo

  • GIVEAWAY BOX #2 Bremerton + Silverdale

  • GIVEAWAY BOX #3 Port Orchard, Olalla + Gig Harbor

  • Didn’t win the box? Buy the box…

  • Shopping local has never been more important. Shopping local online has never been this easy…

MVT+00.jpg

Youtube Video

Landing Page

Constellation of Articles - architect, interior design, landscaper, level by level walkthrough

Neighborhood Guide - all the amazing things you can walk to

Drone footage -- get new footage when finished

Instagram Takeover

Paid ads on Facebook + Youtube?


NEXT STEPS | SEPT ‘20

MONETIZING: 

Let's find two agents we can pitch our idea too and get some feed back. 

Debra: who are those two agents. Will you set up a meeting? AnnaLee Baglio, Beverly French and Donna Cryder

Re-send presentation.

CREATING CONTENT

Let's tell some stories of local business owners that are in the Real Estate industry, starting with team members for Manetteview

Debra: Who are those team members? Will you share their names and businesses they own/work for? We will research online and start some content for you to review.

     - GoldLeaf Corporation (Clinton Bergeron): owner and general contractor

    ✔️ Blue Architecture (Bob Guyt): building designer

     - Emily Russell Landscape Architecture (Emily Latta Russell): landscape design

     - Interior Design (Debra KB)

     - Real estate broker:  Debra KB Properties LLC

     - Preferred Lender: Jennifer Bennett, Caliber Home Loans

Additional people I work with in a real estate transaction

     - Home stager

     - Housecleaners

     - Professional Photographers/videographers/drone operators

     - Sign installers

     - Lender

     - Home Inspectors

     - Repair specialists (roofers, plumbers, electricians, window contractors, fireplace and chimney repair/inspectors; garage door contractors, foundation and crawl space contractors, pest control companies, etc.)

     - Septic pumping and inspection

     - Well test and inspection

     - Escrow and title companies

     - Home warranty companies

Let's collaborate! We like the idea of adding in a featured author periodically. 

✔️ Debra: Will you reach out to Josh Farley and see if he would be interested and if he has any specific themes he would enjoy writing about? Between his personal and his Kitsap Sun pages, he has over 10,000 followers. 

Let's get organized! Who are the next 3-4 businesses we are going to spotlight/feature on LK in the next month? 

My idea for Instagram in the next month: Vintage/Unique shops - am I missing anyone?

VINTAGE SHOPS:

✔️ Josephine's | Port Orchard

✔️ Abigails Artful Abode | Poulsbo

✔️ Saltwater Vintage | Poulsbo

✔️ Manette Garage | Bremerton

✔️ Red Plantation | Poulsbo

✔️ Valley Vintage Market | Central Valley

✔️ We will also write an article about these shops and post them to Facebook throughout the next month

- We will send them a thank you note and LK sticker congratulating them on being featured. 

BOUTIQUES:

  1. Purpose Boutique | Silverdale

  2. Gigi’s | Port Orchard

  3. Dolly Mama | Gig Harbor

  4. Treasures 4 Humanity | Gig Harbor

  5. Flicka | Poulsbo

BRUNCH:

WINE BARS:

MY ADDS:

* I'd like to do a video feature, interviewing people/couples/families who have moved here. Not just my clients, necessarily, but we could include one or two.

* I'd like to know your plan for gearing up/building excitement for/promoting ManetteView Townhomes. The feature you mentioned above is a start. But where do we go from here - and what is the messaging? I keep thinking "There are only Six..."

THE TO-DO LIST: 

JOSH+SARAH

- Create LK folded card to send featured businesses

- Write language for featured businesses 

✔️ Write Vintage Shop article

✔️ Curate images for article and Instagram of Vintage Shops

- Write the article "3 Reasons to more to Port Orchard" (Josh has notes on the specifics) 

DEBRA

✔️ Two agents 

- Set up presentation

✔️ Reach out to Josh F

✔️ List Manetteview Team Members/Business info

✔️ Share any additional shops to highlight in the Vintage article


NEXT STEPS | July

General FB Ad + Plan/Budget

✔️ Create the “Ecosystem”

✔️ Manette Listing + Bremerton Content

Practice house listings on an agent friend?

10 people we can spotlight and ask questions? 

✔️ UPDATE THE “HAIR” PHOTO

SOCIAL TUTORIALS 102 + 103

DEBRA MOVE ARTICLE IDEAS

- Talk about the Micro markets of each area

- Creating a full scope of ‘What it’s like to live in each of the 7 areas  

- 5 Tips for Buyers or Sellers

- Neighborhoods with the best walkability factor

- 5 surprising facts about the Kitsap peninsula real estate market

- Why Kitsap's housing market has been on fire!

✔️ Best beaches to buy in Kitsap

✔️ Why Kitsap is a unique real estate market

Spring LIVE LOVE THRIVE Articles Ideas

✔️ Wildlife

- Farm to Table Restaurants - Heyday, Hitchcock, Mossback, Ba Sa, (collab with Brittany Kelley?)

- Wedding Locations, Edgewater, Llama Rose, Red Barn, Cedar Springs, Bountiful Farms

✔️ Poulsbo Breweries

✔️ Poulsbo Wineries

✔️ Poulsbo Distilleries

- The Coffee Oasis



TESTIMONIALS

“Debra KB Properties will get your house sold in a timely manner. I found her to be extremely professional in all aspects of listing, staging, negotiating, and closing. She will bring you a well-researched home value, locate a highly competent staging company, assist you in the negotiation, the inspection process, solving problems with you until the actual closing. You couldn’t find a more savvy real estate professional.”
— Carene S, Manchester
“Debra KB Properties provided outstanding service in helping us sell our luxury home on Camano Island, and then helped us find the perfect new home in Gig Harbor. We are grateful and would highly recommend her to anyone needing careful, courteous attention and successful results.” 
— Judi & Wally D, Gig Harbor
“Debra represents the real estate professional admirably. She is professional, knowledgeable, efficient and friendly. I will/have recommended her to my friends/associates and will personally use her again in the future.” 
— E. Jane, Poulsbo
“Debra did an excellent job of pricing my house aggressively. Once an offer was made, she negotiated an excellent sale, getting me above asking price for the house. She helped stage the house and provided a professional photographer to best showcase the house online. I would strongly recommend her whether you are buying or selling your house.” 
— Jack C, Poulsbo
“I have used Debra as my agent for both buying and selling homes in Kitsap County and there is nobody else I would rather have on my side. She was on time and professional on each occasion, gave sound advice on making the best deal for me, and was extremely knowledgeable on the local real estate market.”
— James W, Port Orchard
“Debra sold our house in 10 days and had us in our new home within 30 days from the time we signed with her. She made the process smooth and stress-free!”
— Russ C, Bremerton
“Working with Debra KB Properties was terrific. Debra always went the extra mile. We are grateful she was in our corner. We will definitely recommend her to our friends and family!”
— Rick and Jenny H, Silverdale
“Debra was instrumental to me buying my first home. She took great care to make sure that I found my dream home. Working with Debra is like working with family. Not only did I have a great agent, but I made a great friend. Thank you Debra!” 
— Tad S, Port Orchard

BRAND GUIDE


LOGOS

EVENT | PROPOSED PLAN TEMPLATE

*Remove ‘Senior Week’ Specific text and replace it with your event*

Proposed New Event |  Senior Week (Annually)

DESCRIPTION: Each year an entirely new group of graduates and their families (read: customers) descend upon Bay Street to celebrate the accomplisment of gradutaing from High School. This event would enhance our beloved Senior Parade with additional celebrations throughout the week leading up to the parade by creating several micro experiences for seniors, with the goal of  maximizing their 'Senior Week' and encouraging them and their families to spend time on the waterfront basking in the glow of the sunshine and also the support of their local community. 

PURPOSE:

- To build community around the energy of our graduating classmen

- To enhance an already wonderful senior parade experience 

- To create opportunities for our local business community to get involved in an event the community loves to support

- To create opportunities for more weekday traffic to local businesses

- To provide a space where the community can continue celebrating after the parade has ended, feel encouraged to stick around instead of just parading and leaving

- To support the fact that our community is coming to our front door, lets invite them in with open arms and show them we've thoughtfully prepared for their upcoming visit 

PLAN: Monday - Friday of the week leading up to the parade, each downtown business should be ready with an activity (discount, prize, raffle, giveaway, etc) that will honor students and/or their parents (for the 21+ crowd). 

GOAL: Create more opportunities for local businesses to connect with their community in a positive environment.

IDEAS: Examples could include: special graduation items given away or sold at a special discount, a free coffee, a free donut, a free scoop of ice cream, a free basket of fries, a giveaway of products, selling an item that promotes the parade (Sylvia was looking into buying SK colored pom poms that they could sell at PBC ahead of time), a discount on a special item (could be a 'senior' beverage created for that week at a special price, etc, etc.

*Josh and I discussed a popcorn party activation in the alley space after the parade (since there will be no running into the street and hand delivering popcorn to seniors this year- wink wink), with some movie theater treats - red vines, etc for the students to enjoy. Once the theater opens we discussed having a free senior movie day, etc. 

**My suggestion for POBSA would be to create a gift basket tailored to graduates from items donated by our members. We would use this as a way to build our email list year over year. They'd go to our website, enter in their email to sign up for our newsletters and automatically be entered to win. Anyone can enter to win and gift the basket to a senior of their choice.

MARKETING: 

- Goodwill from the community (the best kind of marketing!)

- Marketing Plan to include each participating business

- Strategic Webpage + Interactions, parking insights, helpful tips, etc (see GH's Restaurant Week)

- Targeted Emails with specific business mentions

- Facebook Event

- Multiple FB posts

- Posters (before event)

- Week of Poster for 'participating businesses'

WHAT TO DO NEXT: 

- Mass email to all POBSA members to consider how they can be involved, give examples (asap)

- Personally reach out to the 25 (ish) businesses on Bay St to discuss, ideate, brainstorm with them what they could do to participate

- Board Members should lead the way - lets make the next Board meeting our deadline to have a fairly good handle on what each of our businesses will do so that we can begin preparing to promote

- Create a webpage specifically for Senior Week with a list of available discounts/prizes, etc and the option to enter our POBSA giveaway if we choose to do that. Could also have parking tips or other helpful tips for navigating downtown with the road closures (lets think about other things that people might need and be a resource)

DEADLINES: 

- Deadline for Board Members to submit their plan: April 14th (ish)

- Deadline for POBSA Businesses to submit their plan: May 12th EOD (use the event form on website)

- Deadline to create webpages/fb event: May 17th EOD (in time to share with members on May 18th at meeting) and have 3 full weeks of hard promotion.

NEXT STEPS + IDEAS

  • New Website!

  • Walking Map | Print

  • Walking Map | Digital (Proxi, etc)

  • Website | Events Page - shareable with all downtown merchants and coordinators

  • Paper Maps - Live on the ferry, at the library, in the market

  • Window Decals with QR Code for the full map of downtown businesses

  • Posters at the marina to target boaters - add a map feature

  • New Logo

  • List of restaurants

  • List of annual events

  • List of shopping (Like Port Gamble)

  • Connect with Downtown Bremerton, cross promote events and Foot Ferry opportunities

UPDATING THE FAQ PAGE

The Imagine Port Orchard GUIDE

Here is everything you need to know about Imagine Port Orchard.

The Imagine Port Orchard IDEA

A group of community members and local businesses had a dream for the downtown areas of Port Orchard. They put their heads together and decided to make some amazing things happen!

Imagine Port Orchard is a movement. It's an idea that anything we can imagine, we can make possible if we work together as a community. If we can dream it, we can do it. Together.

Nothing is too big or too small. We care about forward-thinking vision as well as the small details that make up our daily lives. Our vision and attention to detail propel us towards future goals. We are all a part of Imagine Port Orchard and together we can create the changes we wish to see in and throughout our community.

What is the Kitsap Public Facilities District (KPFD)?

By state law, a portion of our sales tax is put aside for projects that create tourism and economic growth.

South Kitsap residents have been paying this sales tax since 2000 but our community has never been awarded funding for a project.

The Kitsap Public Facilities District decides which proposals are approved and how much will be funded for each particular project.

The money will be spent in Kitsap County one way or the other. It's simply a matter of which project brings the most growth and is the best fit for Kitsap County as a whole. This doesn't cost you or me anything. This isn't a tax increase. The money is there, it's simply a matter of deciding how to spend it and where - within Kitsap County.

How is a Project Funded by the KPFD?

Local Businesses and community members present their ideas for generating new tourism revenue. The KPFD is comprised of a Board appointed by our County Commissioners. Each district within Kitsap (North, Central, South) and our 4 cities - Bainbridge, Poulsbo, Bremerton, Port Orchard - have a representative on the board, 7 board members total who decide which projects will be most beneficial for our community and how much funding they will give to the project(s).

In 2019 a total of six proposals were considered along with our proposal for a Community Events Center (CEC) downtown on Bay Street.

Our community came out to show the KFPD that we WANT this! We are excited to build something that all of Kitsap can utilize and enjoy. We are excited to revitalize our shoreline areas and create space for new opportunities.

The KPFD voted the SKCEC the #1, most important project and was awarded the maximum from existing revenues. The people of the South Kitsap area had a great idea that not only benefits our community but it’s OUR turn to use resources that we’ve been paying towards growth in Kitsap County.

SKCEC PROJECT

END OF YEAR COMMUNICATIONS | 01/2021

A ‘Year in Review’ recap for 2020 via web, email + facebook posts. Text below will be for all 3 (web/email/fb) but Facebook will be broken up into 3 posts - three images are included at the bottom.

SKCEC New Year Email Layout + Web Update:

Email_Header + FB Cover.png

Dear Kitsap County Community Member, 

On behalf of the entire SKCEC project team, we’d like to wish you a healthy and happy New Year and we want to THANK YOU for your support and participation in our SKCEC planning period.

Since the inception of this exciting project we have been encouraged by the SK community’s enthusiasm and support. You have cheered this project on and now that we are in the planning and design stages you’ve been instrumental in making this dream of a new space to gather on the waterfront a reality.

-

A Look Back…

Public Survey

Soon after award-winning, Bremerton-based architecture firm Rice Fergus Miller was selected to move forward with the SKCEC planning and design we reached directly out to you for vital public commentary. Over 600 community members submitted their ideas, suggestions, hopes and dreams through our public input survey this past October. Your vision of beautiful shared spaces to gather with friends, family, and civic groups, and your desire for a revitalized downtown Port Orchard you feel proud of will help shape the South Kitsap Community Events Center. 


See the survey results here: (link to IMPO survey presentation page)

30.png

Port Orchard City Counsel SKCEC Update Presentation

After months of research and consideration, 3 potential locations for the SKCEC emerged. On November 24th, 2020 RFM Principal Steve Rice presented the results of the October public survey and information on the 3 site candidates to the Port Orchard City Counsel via ZOOM video meeting. Also in attendance were many community members and supporters of the SKCEC project. Thank you to everyone who made time to attend this presentation, your continued support and engagement are appreciated! 

You can watch the 11.24.20 SKCEC presentation by Steve Rice here (link to the video on website)

SKCEC Site Selection

Soon after the ZOOM presentation to the City Counsel it was announced that they had selected 619 Bay St. - the site of the current Kitsap Bank building - as the site for the new 24,000 square foot SKCEC facility. Of the three sites considered this site best matched the qualities the public expressed they wanted and the logistic needs of the event center. This location offers direct access to the shoreline and the waters of Sinclair Inlet - something the community asked for in the survey a number of times. The work has begun on the architectural design of the multi-purpose, multi-story building and we eagerly await concepts and renderings that we can share with you in the coming months. 

-

A Look Ahead…

What’s next for the SKCEC?

Over the next few months, there will be a series of feasibility studies, additional site assessments, and continued public outreach.

Thank you for staying invested in your community and in this project. In a time where good news is in short supply, we are so happy to be working together on a project that will help bring our community together like never before. 

Be Well, 

~ The Imagine Port Orchard Team


3 FACEBOOK POSTS

Text will be the same as the email above but broken up into 3 posts - (1) Thank you, (2) Look Back, (3) Look Ahead


SURVEY SOCIAL POSTS | 11/2020

1) Top Words

We wanted to share some of the results of the SKCEC community input survey that so many of you completed - thank you again!

When we asked 'What three words best describe what you envision for the future of the Port Orchard/South Kitsap community?' One word was mentioned almost 100 times - COMMUNITY.

South Kitsap has such a heart for their community that this word was submitted over and over again. There are so many ways that you can define 'community' - our common bonds, our shared spaces, a sense of a collective fate and future - you told us that all of these things are important to the future of Port Orchard. You communicated that through strengthening our sense of community that we will grow, and we couldn't agree more!

2) 'Very Important'

Space for Community Festivals was chosen the most as 'Very Important' among all other options - clearly demonstrating your desire for more spaces to gather and to celebrate together as a waterfront community. Space for Community Festivals can admittedly mean a lot of things, and that's great! What is important is that South Kitsap places importance on new indoor and outdoor spaces where festivals, markets, celebrations, and gatherings can be held.

3) Other Activities We asked and you answered!

We asked survey participants to give us their ideas on activities that they'd like to see in downtown Port Orchard or at the future SKCEC and we are very pleased with all of the great ideas and feedback that our community has. We appreciate the time and energy you put into your answers, they help us steer the final direction of the design, programming, and functionality of the future South Kitsap Community Events Center. Many answers fell into themes such as improved outdoor spaces, access to the waterfront, interesting events, and cultural programming.


4)
Outdoor Space Now more than ever having flexible and functional outdoor community spaces is vital and we live in communities that value time spent outdoors - oftentimes in spite of the weather. When we asked 'If outdoor space was provided at the SKCEC, how would you see yourself using it? All year round?' We received hundreds of valuable responses. Most people want simple things like a place to enjoy a cup of coffee, a place to catch up with friends and enjoy a peaceful, beautiful environment. Thank you for sharing your vision for a transformed Port Orchard!

5) Catalyst We loved this sentiment from last month's Community Input Survey (thank you again to everyone who took a moment to share your thoughts). We all believe in Port Orchard and we want better for our local businesses, restaurants and better for our waterfront. SK pride is real and we want our community to thrive. This particular survey participant quoted sees the SKCEC as a force for good for our waterfront and city that can create real positive change that pays dividends into the fabric of our community.

6) What the Community Needs The world needs good news and South Kitsap is no different. 2020 has been difficult to say the least - that only makes the process of planning and designing the SKCEC more exciting and important. Our community deserves good news right now. Our new Events Center, gathering space, and Library is news that you can feel good about!


Copy of Email_Nov Input Announce.png

Zoom Social Post #2 (using email #2 graphic)

SKCEC Project Update! RSVP to thus Tuesday's Zoom presentation here: https://us02web.zoom.us/j/89817211214

You're invited to attend a Zoom video presentation held during Port Orchard's next City Council meeting on Tuesday Nov. 24th at 6:30pm. In this presentation, the planning team of the future South Kitsap Community Events Center (SKCEC) will share some exciting updates on potential SKCEC building sites in downtown Port Orchard.

RSVP to the Nov. 24th Zoom here: https://us02web.zoom.us/j/89817211214

The public in attendance of the Zoom presentation will have an opportunity to leave comments and input in the chat feature of the Zoom.

We look forward to your attendance!

If you cannot make the Nov. 24th Zoom presentation the information on the SKCEC project updates will available at www.imagineportorchard.com

Invite Email #2

Hello South Kitsap friends and neighbors,

You're invited to attend a Zoom video presentation held during Port Orchard's next City Council meeting on Tuesday Nov. 24th at 6:30pm.

In this presentation the planning team of the future South Kitsap Community Events Center (SKCEC) will share some exciting updates on potential SKCEC building sites in downtown Port Orchard.


You've been an enthusiastic supporter in this community project and we want to make sure that you're aware of updates and public input opportunities during the planning of the SKCEC. Thanks in part to the support and engagement of folks like you, our community will have a new Library location and a new venue for informal and formal gatherings and events. Thanks again for taking this journey with us!

RSVP to the Nov. 24th Zoom here: https://us02web.zoom.us/j/89817211214

The public in attendance of the Zoom presentation will have an opportunity to leave comments and input in the chat feature of the Zoom. We look forward to your attendance!

If you cannot make the Nov. 24th Zoom presentation, the information on the SKCEC project updates will available at www.imagnieportorchard.com so those not in attendance can stay informed on SKCEC planning and progression.

Thanks for taking a moment to read this email, have a great rest of your day!
The Imagine Port Orchard Team


CITY COUNCIL | SAVE THE DATE

Facebook post : Approved + Posted

Hello friends and neighbors,

You are invited to join us at the Port Orchard City Council meeting on November 24, 2020 at 6:30 pm where we will share the results of the previous public survey.  There will also be some interesting and exciting updates on the SKCEC project. The team has been working hard on the building programming and conceptual design and will be sharing that progress with the public. 

Please mark your calendars!  Presentation will be via Zoom meeting -- access will be posted in the future on the City Council website.  https://www.cityofportorchard.us/city-council-meeting-agendas

Meanwhile, stay up to date on SKCEC news and project updates by visiting imagineportorchard.com

Email : Save the Date | Approved + Sent

Hello South Kitsap friends and neighbors,

Thank you once again for your participation in our recent public survey. We had an extremely encouraging response from our community and we are looking forward to sharing the results with you.

You are invited to join us at the Port Orchard City Council meeting on November 24 at 6:30 pm where we will share the results of that survey.  There will also be some interesting and exciting updates on the SKCEC project. The team has been working hard on the building programming and conceptual design and will be sharing that progress with the public. 

Please mark your calendars!  Presentation will be via Zoom meeting -- access will be posted in the future on the City Council website.  https://www.cityofportorchard.us/city-council-meeting-agendas

Meanwhile, stay up to date on SKCEC news and project updates by visiting imagineportorchard.com and by following Imagine Port Orchard on Facebook. https://www.facebook.com/imagineportorchard

Thank you for taking a few minutes to read this email and for helping us imagine a brighter future for our community and a gathering place we can all be proud of.

Best Wishes, 

The Imagine Port Orchard Team

Email_Nov Input Announce (1).png

SEPTEMBER | FINAL SURVEY RESULTS


✔️ OCT 12TH

Objective: Share sample survey question + LINK

Thank you to the hundreds of people who have already filled out the SKCEC public input survey. We appreciate your time and your perspective on the future of our city! For those of you who have yet to take the survey, we wanted to give you a glimpse of the type of input we are seeking from our community. Answer this question and the rest of the survey at www.imagineportorchard.com. "What three words best describe what you envision for the future of the Port Orchard/South Kitsap community?"

✔️ OCT 9TH

Objective: CEC KRL focussed content + LINK

We appreciate and value the staff and resources provided by the Port Orchard branch of the Kitsap Regional Library! That’s why we’re so excited that along with meeting spaces for groups large and small, the SKCEC will be the NEW location of the Port Orchard Kitsap Regional Library. A modern library facility is a lasting investment in our community and we want you to be an active participant in this process. There are so many possibilities for this multi-purpose space and your input will inspire the next steps!

Please take a moment to participate in this survey and share what you would like to see for the future South Kitsap and your library. www.imagineportorchard.com

UPDATED SURVEY INTRO:

✔️ Objective: Give the 350+ people who clicked on the link but didn’t begin the survey - a cookie! Make the intro a little more engaging up top and thank them for taking 5 minutes to help us.

“THANK YOU FOR COMPLETING THIS SURVEY!

Thank you for clicking the link and learning more about the SK Community Events Center! On average, this survey takes just 5 minutes. Join hundreds of your neighbors and fellow community members and share your thoughts with us! 

Below are some additional details about the new SK Community Events Center.”


✔️ OCT 5TH

Share sample survey question + LINK

APPROVED POST: Thank you to the hundreds of people who have already filled out the SKCEC public input survey. We appreciate your time and your perspective on the future of our city! For those of you who have yet to take the survey, we wanted to give you a glimpse of the type of input we are seeking from our community. Answer this question and the rest of the survey at www.imagineportorchard.com. "If you could imagine something new for Port Orchard’s downtown experience, what would it look like?"

✔️ OCT 2ND

Re-introduce the CEC project - take a look back in order to look forward.

APPROVED POST: How We Got Here : A Look Back | 2018 - 2020

Many of you are hearing about the SKCEC for the first time. We'd like to give you a brief look back on how we got here. For the full story, visit 'The Journey' on our website: www.imagineportorchard.com

2018: 6 Kitsap County projects were put forward to the Kitsap Public Facilities District (KPFD) for funding.
2019: The KPFD ranked Imagine Port Orchard the #1 project.
2020: The City and Stakeholders have been working to create a path forward. They've selected Rice Fergus Miller (RFM) to lead the way in design and building.
Now: We begin the planning phase with plans to break ground in the near future.

SEPT 25TH PRE-LAUNCH + 28TH LAUNCH ASSETS + PLAN OUTLINE

✔️ Survey Content

✔️ Website

✔️ Design Assets

✔️ Email Header

✔️ Email Copy

✔️ Facebook Post

✔️ Facebook Copy


PLAN OUTLINE

✔️ FRIDAY | Sept 25th

Community / Stakeholder Pre-Launch awareness outreach. 

Send communications to key community groups and identified stakeholders that outlines the Public Outreach event, invites participation and opens a line of communications. 

✔️ DEADLINE: Sept 25th

Provide Partners with announcement media assets, links and talking points for launch.

✔️ MONDAY | SEPT 28th

City of PO, KRL and Imagine PO send out individual announcements via email distribution lists + make an initial post on their individual Facebook pages.

***After this initial announcement blitz, we ask that Partners share posts from the Imagine Port Orchard page and Website when possible.

For the duration of the Public Outreach Survey ( Sept. 28th - Oct 16th) digital promotion will occur on Facebook through the Imagine Port Orchard page on Mondays and Fridays. This messaging will serve to share the link to the Survey Page, provide content for the public to engage with and share with their networks and to re-invigorate engagement and awareness of the project.

✔️SCHEDULE FOR ANNOUNCEMENTS

  • Sept 25 | Pre-Launch Email to Stakeholders

    • Email Header

    • Proposed copy for email body

    • Imagine PO website

  • Sept 28 | Social Posts - Public

    • FB Graphic

    • Proposed copy writing

    • Survey link

    • Imagine PO website

  • Sept 28 | Email - Public

    • Email Header

    • Proposed copy for email body

    • Survey link

    • Imagine PO website


LINKS


FACEBOOK POST FOR SEPT 28TH


EMAIL HEADERS FOR SEPT 28

IMAGINE TILES TO INCLUD WITH EMAIL


SKCEC Public Outreach #1 | Messaging Road Map

OCT 19TH

THANK YOU - next steps. Post on FB and send Thank You email to participants. 

VISIT KITSAP TEAM

Content Buckets

  1. PNW Epic Nature #truetonature

  2. Food + Drink

  3. Events + Festivals / Experiences

  4. Small Businesses

  5. City + Regions

  6. Trip Planning

CALENDAR OF EVENTS

TITLE+DATE:

LOCATION: (Name of location + street address)

DESCRIPTION:

URL: ‘Buy Tickets’ or ‘Learn More’

FB:

iG:

Character Count

IMPORTANT HIGHLIGHTS

  • Kitsap National Water Trails

  • Maritime History Designation

IMPORTANT HASHTAGS

COMMON HASHTAGS

#visitkitsap #kitsappeninsula #pugetsound #getoutside

KINGSTON

#kingston #visitkingstonwa #downtownkingstonwa #explorekingstonwa #northkitsap

BAINBRIDGE

#bainbridgeisland #bainbridge #visitbainbridge #visitkitsap #explorebainbridge #seattledaytrip #seattlebainbridge #wsf #washingtonstateferries #downtownbainbridge #destinationbainbridge #northkitsap #VisitBainbridgeIslandWA #StayAwhileBI #NextBoat #FindYourIsland #FreshAirTherapy

FACEBOOK:
Bainbridge Island Chamber of Commerce
City of Bainbridge Island, Washington
City of Bainbridge Island
Downtown Bainbridge
Bainbridge Island Downtown Association
Visit Bainbridge Island
Destination Bainbridge - Bainbridge Island Lodging Association

INSTAGRAM:
@destinationbainbridge @bainbridgechamber @downtownbainbridge @visitbainbridgeisland @visitbainbridgeislandwa

POULSBO

#poulsbo #visitpoulsbo #downtownpoulsbo #explorepoulsbo #northkitsap

SILVERDALE

#silverdalewa #visitsilverdalewa #exploresilverdalewa #centralkitsap

BREMERTON

#bremerton #visitbremerton #downtownbremerton #explorebremerton #centralkitsap #sinclairinlet

PORT ORCHARD

#portorchard #visitportorchard #downtownportorchard #exploreportorchard #portorchardtobremerton #sinclairinlet #southkitsap

GIG HARBOR

#gigharbor #visitgigharbor #downtowngigharbor #exploregigharbor


WRITING CONTENT

What are businesses saying about themselves?

What are customers saying about them? 

COPY + PASTE

  • Google Reviews

  • Yelp Reviews

  • ‘About Us’ Website

  • Home Page website link

  • FB Bio

  • Hashtags

  • Tagged accounts

Inter-Peninsula Traveling…

Think about who you are talking to - which people group are we reaching? 


Port Gamble

Whatever it is, the way you tell your story online can make all the difference.

KITSAP BITES, BREWS + POURS PARTNERS

19th Hole Bar & Grill

7 Seas Brewing

Alan's Country Cafe

Ashley's Pub

Chico Pizza And Chicken

D’Vine Wine Bar & Bistro

Green Light Diner

Hale's Barrelhouse

House 11 Taproom

Miguelito's Cocina Mexicana

Monica's Waterfront Bakery & Cafe

Olalla Vineyard & Winery

Poulsbo Woodfired Pizza

Sluys Poulsbo Bakery

The Kingston Ale House

The Loft

The Slab Pizza Company

Western Red Brewing

Wet Coast Brewing Co

Wig Wam Pub

KITSAP THEATERS

Bainbridge |

Bremerton | Admiral Theater

Bremerton | Historic Roxy Theater

Port Gamble | Historic Theater | portgambletheater.com | 4839 NE View Dr. (Across from the General Store) Port Gamble, WA 98364

Port Orchard | Polaris | polaristheater.com | 820 Bay Street | Port Orchard, WA

GROUPS

Evergreen Mountain Bike Alliance Trails + Bikes